„Power to the Meetings“
New book on organizing events – hybrid, live, and digital
Toleranca Marketing has recently published a new book by author Gorazd Čad on “how to organize meetings that rock”. It includes a methodology to create memorable events termed “Power to the Meetings”. The concept advocates quality events and greater responsibility towards participants, the environment, and event professionals. According to the editor, “it is not merely a way of organising events, but a way of life.”
Among many other topics, Gorazd Čad addresses practical examples on organising live, digital and hybrid events, which methods of participant marketing work, and how to achieve measurable added value (ROI and ROE) for organisers and participants.